June 30, 2008
Sony Electronics Inks Interactive Cable-tv Deal (newsfactor)
NewsFactor - Six cable-TV operators that serve more than 82 percent of U.S. cable households have inked an agreement with Sony Electronics that will soon make it possible for cable subscribers to forego the use of stand-alone set-top boxes. The enabling Tru2way technology, based on Sun Microsystems’ Java runtime environment, enables interactive capabilities in TV sets, gaming consoles, portable media players, and even mobile phones.
